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Legal information · Law 25

Policy of
witnesses.

This policy explains what cookies are used on escaliersmessier.ca, what they are used for, how long they are kept, and how you can keep a close eye on your preferences at all times. Privacy Policy.

Last updated · August 2026
On this page
  1. 01What is a witness
  2. 02Legal framework
  3. 03Our principle
  4. 04The categories
  5. 05Witnesses used
  6. 06Consent mode
  7. 07Outside Quebec
  8. 08Manage your preferences
  9. 09If you refuse
  10. 10Updates
  11. 11Contact
01 · Definition of

What is a cookie

A cookie is a small text file that is placed on your device by a website you visit, allowing the site to recognize your device on subsequent visits.

Under the same umbrella, we find other technologies that pursue comparable objectives:

  • Tracking pixels — tiny invisible images that indicate that a page has been loaded.
  • Local storage — a browser memory space where a site can store information without going through a classic cookie.
  • Session identifiers — temporary markers that keep your navigation consistent from one page to another.

In this policy, the word “cookie” covers all of these technologies.

02 · Legal framework

The rules that govern us

Escaliers Messier is a Quebec company. Our use of cookies is subject to the Privacy Act in the Private Sector, as amended by Act 25.

Section 8.1 of this law is the one that concerns us most directly: when a company uses technology to identify, locate or profile a person, this function must be disabled by defaultThe Commission d'accès à l'information du Québec, which oversees the application of the law, has a clear interpretation of it: no non-essential witness can be placed on your device before you have expressly consented to it.

In addition, at the federal level, the Personal Information Protection and Electronic Documents Act (PIPEDA) for our activities outside Quebec.

03 · Our principle

What we are committed to doing

Our approach is based on four commitments:

  • Nothing before your agreement. No audience measurement or marketing cookies are placed until you have given your consent.
  • Refusing is as simple as accepting. The "Reject" button on our banner is as visible and accessible as the "Accept" button, so you don't have to scroll through menus to say no.
  • A choice by purpose. You can accept audience measurement and decline marketing, or the opposite, it's not all or nothing.
  • A return possible at any time. Your decision is not final: you can change it at any time, without having to write to us.

We do not sell, rent or transfer to anyone the information collected through cookies, but use it only to understand site usage and measure our own communications.

04 · categories

The four categories of witnesses

Our consent banner categorizes cookies according to four distinct purposes.

Functional
No consent required

Strictly necessary for the functioning of the site: maintaining your session, forms security, remembering your choice regarding cookies. Without them, the site cannot function properly.They are not used for any analysis or targeting.

Preferences
Consent required

Remember display or comfort choices that make your visit more enjoyable.The site remains fully usable if you refuse them.

Statistics
Consent required

They allow us to understand, in an aggregate way, how the site is used: pages viewed, duration of visits, traffic origin. This data is used to improve the content and navigation, but it is never used to identify you personally.

Marketing
Consent required

They allow us to measure the effectiveness of our advertising communications and to avoid showing you the same message multiple times.These cookies are placed by third-party platforms and are only activated with your explicit consent.

05 · Inventory

Cookies actually used

Here is the list of cookies that may be placed during your visit, with their purpose and duration of storage.

Functional indicators — permanently active
WitnessSubmitted byPurposeDuration
cmplz_consent_statusEscaliers MessierRemembers that you have responded to the consent banner.365 days
cmplz_statistics
cmplz_marketing
cmplz_preferences
cmplz_functional
Escaliers MessierSave the detail of your choice for each category, so that it is respected on every page.365 days
cmplz_policy_idEscaliers MessierIdentifies the version of the policy to which you have consented, so that you can be re-solicited if it changes materially.365 days
PHPSESSIDEscaliers MessierMaintains the technical continuity of your navigation from one page to another.Session
wordpress_test_cookieEscaliers MessierChecks that your browser accepts cookies.Session

These witnesses are essential — and paradoxically, refusing others requires keeping one to remember your refusal.

Statistics cookies — placed after consent
WitnessSubmitted byPurposeDuration
_gaGoogle AnalyticsDistinguishes visitors from each other by means of a random identifier, without any link to your identity.Up to 24 months
_ga_<ID>Google AnalyticsPreserves the session state for our measure property.Up to 24 months

Our audience measurement is entrusted to Google Analytics 4, deployed through Google Tag ManagerThe tag manager itself does not place any cookies: it is only used to trigger the other tools, in accordance with your choices.

Marketing cookies
WitnessSubmitted byPurposeDuration
——No marketing cookies are placed on this site to date.—

The "Marketing" category is in our banner because we plan to roll out ad measurement tools in the near future, including the Meta Pixel and Google Ads Conversion Tracking, which are not active today. When they are deployed, they will be added to the table above with their purpose and duration, and will only trigger for people who have opted in to the Marketing category.

06 · Consent mode

What Google gets before your choice

Our site applies the Google Consent Mode (Consent Mode v2) The principle is worth explaining, because it is often misunderstood.

Until you have accepted the statistics, no Google cookies are placed on your device and no identifiers that can be used to track you are transmitted. Google may, however, receive a technical signal without an identifier — indicating that a page has been loaded and that consent has not been given — which does not allow you to be recognized or tracked from one site to another or to reconstruct your journey.

If you agree, the measurement is then carried out as normal, according to the procedures described in section 05.

07 · Out of Quebec

Communication outside Quebec

The measurement tools we use are owned by foreign companies and the information collected through them may be processed or hosted outside of Quebec, mainly in the United States and Europe.

In accordance with section 17 of Act 25, we have assessed the privacy factors of these communications and ensure that these providers provide adequate protection, including through appropriate contractual commitments, as detailed in section 08 of our Privacy Policy. Privacy Policy.

08 · Your preferences

How to take the hand

On our website

The link « Manage consent », located at the bottom of each page, re-opens the preferences panel, where you can change your choices category by category at any time, and your new decision will apply immediately. Withdrawing consent does not affect your access to the site or any requests you may have already made to us.

In your browser

You can also block or delete cookies directly from your browser settings. The steps to do this vary depending on the software you are using — look for the “Privacy & Security” or “Cookies & Site Data” section in your browser settings.Most browsers also offer a private browsing mode that clears cookies when you close the browser window.

Please note: deleting the cookies from your browser also deletes the cookie that retains your refusal, so the banner will be presented again on your next visit.

With suppliers

  • Google Analytics — a deactivation add-on is offered by Google for the main browsers.
  • Personalised advertising — the major platforms each offer a panel of settings to limit advertising targeting from your account.
09 · The end

What changes if you refuse

The site remains fully functional: you can consult all our pages, browse our achievements and send us a quote request exactly as if you had accepted everything.

What we lose is measurement: we won't know which pages are attracting attention or how you came to us. This information helps us improve the site, but it does not condition any service.Your refusal does not result in any restrictions, no additional solicitation and no degradation of the quality of our responses.

10 · Updates

Changes to this policy

This policy is revised whenever we add, replace or remove a cookie-depositing tool, and the date of last update is shown at the top of the page.

When a change substantially changes the purposes pursued or the categories of tools used, your consent is requested again rather than presumed.

11 · Contact us

A question about witnesses

For any questions regarding this policy, the exercise of your rights or the processing of your personal information, please contact the Privacy Officer:

Responsible
Pierre-Yves Messier, Managing Director
Email
info@escaliersmessier.ca
Telephone
514 556-6110
Postal address
Escaliers Messier, 805 boulevard Industriel, Granby (QC) J2G 8M5

Recourse to the CAI. If you believe that your rights are not being respected, you can file a complaint with the Commission d'accès à l'information du Québec: cai.gouv.qc.ca.

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Manage consent

We use cookies to measure site traffic and the effectiveness of our advertising. You may accept, reject or choose by category. Rejecting cookies does not affect how the site works.

Functional Always active
Technical access or storage is strictly necessary for the legitimate purpose of enabling a specific service explicitly requested by the subscriber or user, or solely to transmit a communication over an electronic communications network.
Preferences
Technical access or storage is necessary for the legitimate purpose of storing preferences that were not requested by the subscriber or user.
Statistics
Technical storage or access used exclusively for statistical purposes. Technical storage or access used exclusively for anonymous statistical purposes. Without a subpoena, voluntary cooperation from your Internet service provider, or additional records from a third party, information stored or retrieved solely for this purpose generally cannot be used to identify you.
Marketing
Technical access or storage is required to create user profiles for advertising, or to track users on one or more websites for similar marketing purposes.
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